Phil Webb

Log

Friskies Social Campaign

UGC

UGC

UGC

UGC

What’s the Internet famous for? Cats. Millions of gifs and memes of cats being cute, cats being funny and cats being cats. We had to re-launch Friskies into this crowded
space without the benefit, or budget, of a traditional campaign.


  • Role Writer/Creative

  • For Nestle Purina

  • Date January 2017

  • Type Digital Social

Up Next:

mirrorfootball.co.uk Launch